Over 70 years of research has proven fluoride to be the safest, most effective toothpaste ingredient to help prevent cavities. Our toothpaste includes the right amount of fluoride to be absorbed by your enamel, and has earned the ADA Seal of Acceptance.
Your teeth are our top priority, so we listen to the advice of dentists and the American Dental Association. According to these professionals, fluoride is the best ingredient that is effective and essential for keeping teeth healthy, and is proven to reduce cavities by at least 25% in adults and children.
We know there’s a lot of information (and misinformation) about oral care that can make it challenging to separate honest advice from marketing speak and scare tactics. Since views within the industry can also vary, we recommend checking the American Dental Association for unbiased, evidence-based information: http://www.mouthhealthy.org/en/az-topics/f/fluoride.
Our toothpaste also includes xylitol, which inhibits the growth of cavity-causing bacteria.